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RCBC Brand

The RCBC Color Palette

red square

PANTONE 187
CMYK: 22, 100, 89, 15
RGB: 171, 22, 43
HEX: AB162B

black square

BLACK
CMYK: 0, 0, 0, 100
RGB: 31, 35, 32
HEX: 000000

gray square

PANTONE 428
CMYK: 2, 0, 0, 18
RGB: 207, 212, 216
HEX: CFD4D8

teal square

PANTONE 571 C
CMYK: 47, 0, 29, 0
RGB: 134, 207, 193
HEX: 86CFC1

blue square

PANTONE 526 C
CMYK: 83, 80, 36, 25
RGB: 62, 61, 98
HEX: 3E3D62

yellow square

PANTONE 136 C
CMYK: 1, 25, 96, 0
RGB: 251, 194, 31
HEX: FBC21F

Grow with us.

In order to create a strong brand at Rowan College at Burlington County, the logo must remain consistent in all internal and external usages. Never alter the logo or present it in a way where the text becomes illegible. Please refer to the college's one-page reference guide.

The college contracts with CORE81 through CLC, the nation's leading collegiate trademark agency, to manage its trademark licensing program. Vendors interested in producing product with RCBC's name, logos and imagery, must be officially licensed through the CORE81 platform. For questions regarding CORE81, please visit core81.com/get-licensed or contact licensing@CORE81.com.

If you have any specific questions, concerns, or requests in regards to using the RCBC logo or brand standards, please contact the Office of Strategic Marketing and Communications at marketing@rcbc.edu.

RCBC Visual Identity Guide
RCBC One-Page Brand Reference Sheet

Official Logo

The primary college logo is to be used in most instances to visually represent the college. The mobius, a continuous ribbon-like strip that represents education as a lifelong, never ending experience, is encased in a red circle. The college name is displayed to the right of the mobius.


 

RCBC official logo

College Seal

The college seal is used to provide authenticity to official documents (ex: graduation). The mark can only be used with approval from the Office of Strategic Marketing and Communications. The shield encompasses the college’s opening year, mobius, and the inscription “Scientia, Vertias, Lux” which translates to Knowledge, Truth, Light.

RCBC college seal. Inside two concentric circumferences, all caps text reads “Rowan College at Burlington County” (top) and “New Jersey” (bottom). The two phrases are separated by dots. In the center of the logo is a shield with the college’s official logo, the mobius, and decorative lines that intersect and divide the year “1969” in pairs of two digits underneath the mobius. A stylized ribbon design is folded to make space for three sections that read “scientia”, “veritas”, and “lux” in all caps.

Stacked Logo

The college’s stacked logo may only represent the college in instances where the logo imprint or display size is restricted and cannot accomodate the primary logo. This stacked logo is intended to increase font legibility of the college name in its use.

RCBC stacked logo. Rowan College at Burlington County is written in black text under the college’s logo, which is a red circle containing a white mobius shape. “Rowan College” is written in a large sized font, divided by a red line leading to “at” with “Burlington County” in all caps written below. All of the words are stacked.

Barons Logos

The RCBC Barons logo is used to represent the spirit of the college and feature our mascot Barry. The word Barons is set in red next to the B with the words RCBC and Barry's helmet inside.

RCBC Barons logo. “Barons” is written in bold red letters in all caps on the left side of the “B” (for baron) which is also red and bolded. “RCBC” sits at the side of the “B” and is written below “Barons”. In the middle of the “B” is a stylized design of Barry the mascot’s helmet.